In a nut shell: cost. When builders in a subdivision development are competing for the buyer’s attention they often build to a good quality standard, meeting the code requirements for construction, and focus on upgrades that draw the attention of those visiting the finished home. Asphalt shingles come in a variety of colours and initially look quite attractive. It is the product of choice for most builders of modestly priced homes and in order to keep prices down and compete with other builders in the development they are the standard. If all the builders are using asphalt shingles then roofing is generally not part of the consumer’s comparative process or focus. Builders are then able to spend money on more noticeable exterior upgrades such as a unique stone feature or a granite kitchen upgrade on the interior.



It’s not until some time has passed living in the home and the roof begins to show its age (or a hail event prematurely destroys the roof) that most people see the value in having a better quality permanent roof and seek out a higher quality replacement product. If you are shopping for a new home, ask about permanent roofing upgrades such as the Euroshield rubber roof system, one of the lower cost permanent roofing products, and how you can benefit in the long term. Our roofing systems are Eco Friendly Green Roofing products, made from up to 95% recycled materials, the primary ingredient being rubber from recycled tires. Learn more about our products Beaumont Shake, Rundle Slate and Ranchlands Shake.