What's really Green?

“Green” is the new catch-word for appealing to the environmentally conscious consumer. It is often used (and misused) to create additional value or a “reason to buy” one company’s product over that of another. Should a product containing little to no recycled material be considered “Green” if the only benefit is that it is recyclable at the end of its lifecycle? Some companies present their products as “environmentally friendly” on this basis to cast themselves in the best possible light. How much recycled content should there be before a product is considered “Green”?

Our Alternative Rubber Roofing Products Contain approximately 95% Recycled Content

Consider this…Euroshield® Roofing Products contain approximately 95% recycled content and the trim and scrap material generated from the manufacturing and installation process can be recycled again back into more Euroshield® roofing products. Furthermore, all Euroshield® Roofing Products are recycleable at the end of their lifecycle.

Eco Friendly: Made From Recycled Tire Rubber

The major ingredient in Rundle Slate, EuroShake, Heritage Slate, Beaumont Shake and Harvest Shake is recycled tire rubber. In fact, 70% of a panel is recycled tire rubber. On average, 600 tires are used in the production of material required to cover a typical single-family residential home. Old tires are one of the most significant, and highly visible, sources of waste material generated today and G.E.M. Inc. is a major user of recycled rubber derived from these tires. In fact, Euroshield® roofing products used over 53% of the crumb rubber consumed by Alberta manufacturers, from Alberta processors, in 2015.

We believe what matters most is the use of recycled materials… today… to make the products we use now and into the future. The end result is product quality second to none…..and quite often superior, due to stringent quality control related to the handling of recycled materials used in the production process.

We are proud of the Euroshield® roofing product line and invite your inquiries regarding our commitment to producing quality environmentally-friendly products derived from recycled rubber to further sustainability in modern building materials.