What's really green?

what's really green?

What's Really Green?

Eco-Friendly Roofing


The terms “eco-friendly” and “recyclable” are often used interchangeably by roofing companies but that’s not necessarily accurate.


“Eco-friendly” means:

  • Not harmful to the environment
  • Sustainable – avoiding the depletion of natural resources in order to maintain an ecological balance


So, while it’s true that all eco-friendly roofs should be recyclable at the end of their lives, they should also provide other environmental benefits. As we will see below, being recyclable is only just the start.


Euroshield® makes eco-friendly roofing shingles from rubber tires that would otherwise end up in the landfill. All of our products are derived from sustainable sources and can be recycled at the end of their lives too.


Our roofs are also permanent solutions. After all, it’s no use choosing a sustainable roof that only lasts 10 or 20 years! We serve your home far into the future with durable and low-maintenance roofing, while doing our bit for the planet too.

used tires
recycled tire roofing
slate rubber shingles

What is a Sustainable Roof?


A sustainable roof is one that is designed, constructed, maintained, rehabilitated, and demolished with an emphasis on using natural materials and preserving the environment.


It should be made predominantly from recycled material, be able to be recycled at the end of its life, and also keep ongoing energy costs down as much as possible.


An eco-friendly and sustainable roof should also be relatively maintenance-free because, otherwise, homeowners will use extra resources (such as chemicals to prevent peeling or rotting) in order to prolong the life of the roof.


Sustainability should be more than a “buzz phrase” in modern building materials. It needs to be a commitment from manufacturers, installers, and home/business owners.


Euroshield® rubber roofing contains 95 percent recycled rubber. Its main ingredient is recycled tire rubber. Even the trim and scrap material generated from the manufacturing and installation process is recycled back again into making more Euroshield® roofing products.


All Euroshield® roofing products are fully recyclable at the end of their lifecycle. They were specifically developed in response to the problem of the deluge of old tires clogging up landfills and dumpsites around North America.

sustainable roofing
beaumont shake sustainable roof
solar panels and recycled tire roofing

Rubber Roofing: A Durable, Low Maintenance and Beautiful Solution


By choosing our rubber roofing, you are opting for a truly eco-friendly roofing product. But you also ensure:


  • Extreme durability – all our roofs are permanent solutions (technical Class 4 UL2218)
  • Generous warranties – including hail warranties
  • Extremely low maintenance – saving you money over the lifetime of the roof
  • Resistance to common roofing problems – such as splitting, peeling, cracking, rotting, and fading
  • Insulation – energy-efficiency can potentially reduce summertime energy bills
  • A great look – your roof can look like authentic chiselled slate or elegant cedar shakes
  • Structural integrity – a unique tongue and groove interlocking panel system provides superior protection from wind damage
  • Suitability for the North American climate – deals well with hail, temperature variations, etc.
  • Sound protection – the rubber helps to deaden outside noise
  • Affordability – rubber is well-priced for its longevity, durability, and potential to reduce insurance costs

What Makes Rubber Roofing

Eco-Friendly?


Recycled tire rubber is the major ingredient in all Euroshield® rubber panels. In fact, they are composed of 95% recycled material.


G.E.M. Inc., the manufacturer of Euroshield® Recycled Rubber Roofing Products, uses the majority of the crumb rubber produced by Alberta processors. This means that we save landfills from one of the most visible sources of waste material generated today.


On average, rubber material derived from 400 to 600 tires is required to cover a typical single-family residential home in North America.


Due to stringent quality control related to the handling of recycled materials used in the production process, the end product is the finest rubber roofing product available on the market today.

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